A new paradigm that integrates provenance tracking, social media functionality, and easy buying & selling. It's the evolution of online retail.
THE SOMA TRIFECTA
1. Provenance authentication
Counterfeiting is a multibillion-dollar problem. Buyers don't know whether their goods are original. Now they can, via immutable blockchain-based proofs. SOMA's Interactive Item Card is a patent-pending blockchain architecture that represents an item and its history in a digital form.
2. Social influence
People want to know who they're dealing with. It's an ancestral urge. SOMA makes buying and selling more transparent and connected. People can build connections—and monetize their social capital. With customized profiles, social media feeds, and visual displays, users can showcase a personal brand based around lifestyle products—and can resell those products for fair compensation.
2. Buying & selling
SOMA allows near-instantaneous and low-cost payments across international borders, via cryptocurrency. Or, you can pay the old-fashioned way. In either case, SOMA records transactions immutably on the blockchain. Ownership transfer & history becomes part of the item record, as does any change in the condition of the item.
SOMA's 2019 launch
SOMA's going live in Q1 2019 with our partners in the luxury watch industry. These include microbrands, retailers, and influencers.
The luxury watch sector represents one of the most obvious use cases; after proving SOMA's value, we will scale horizontally to adjacent sectors.