Rugged sophistication

From the Sierra Nevada mountains...to SOMA

California microbrand Seals joins the growing roster of watch companies to be sold on SOMA's upcoming marketplace

Original. Bold. American

Seals creates limited-edition watches with a distinctive aesthetic. Owner Michael Seals draws from an eclectic melange of inspirations: the designs of Gerald Genta, the lines of classic racing motorcycles, and the architecture of WWII battle tanks. Swirling among those is a vibe of the American West, a smell of leather and gunmetal and horse sweat. Seals draws from a melting pot of influences, and out of it comes…magic. From the Seals website: “WITH ORIGINALITY, QUALITY AND CRAFTSMANSHIP AT OUR CORE, WE CREATE LIMITED EDITION WATCHES FOR LIKE-MINDED INDIVIDUALS WHO BELIEVE THAT THESE TRAITS ARE WHAT DEFINE A MODERN, SOPHISTICATED TIMEPIECE.” We’re sold.

More on Seals Watch Co.

An obsession to detail

“When you look at watches all-day everyday, as many of us do, what makes one watch stand out from others tends to be subtle, but significant details.” (Zach Weiss, Worn & Wound).

Read Worn & Wound review

A stunning addition

Here at SOMA, we’re getting increasingly proud of our partner portfolio. And when a stunner like Seals signs on, well, we get a little weak in the knees. One thing is for sure, when our marketplace launches in a few months, we’re going to have an unrivaled selection of totally unique watches (if we don’t buy them all ourselves. Kidding, not kidding).

Read about the SOMA launch

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