Rugged sophistication

From the Sierra Nevada mountains...to SOMA

California microbrand Seals joins the growing roster of watch companies to be sold on SOMA's upcoming marketplace

Original. Bold. American

Seals creates limited-edition watches with a distinctive aesthetic. Owner Michael Seals draws from an eclectic melange of inspirations: the designs of Gerald Genta, the lines of classic racing motorcycles, and the architecture of WWII battle tanks. Swirling among those is a vibe of the American West, a smell of leather and gunmetal and horse sweat. Seals draws from a melting pot of influences, and out of it comes…magic. From the Seals website: “WITH ORIGINALITY, QUALITY AND CRAFTSMANSHIP AT OUR CORE, WE CREATE LIMITED EDITION WATCHES FOR LIKE-MINDED INDIVIDUALS WHO BELIEVE THAT THESE TRAITS ARE WHAT DEFINE A MODERN, SOPHISTICATED TIMEPIECE.” We’re sold.

More on Seals Watch Co.

An obsession to detail

“When you look at watches all-day everyday, as many of us do, what makes one watch stand out from others tends to be subtle, but significant details.” (Zach Weiss, Worn & Wound).

Read Worn & Wound review

A stunning addition

Here at SOMA, we’re getting increasingly proud of our partner portfolio. And when a stunner like Seals signs on, well, we get a little weak in the knees. One thing is for sure, when our marketplace launches in a few months, we’re going to have an unrivaled selection of totally unique watches (if we don’t buy them all ourselves. Kidding, not kidding).

Read about the SOMA launch

Horology marketplace
When our platform goes live in Q1 2019, it will feature a variety of quality watches, tracked and verified on the blockchain. Watchmakers, collectors, and retailers of luxury watches can contact us for participation details...
read more
Springwise on SOMA
Popular tech site Springwise: "SOMA’s e-commerce platform will enable buyers and sellers to update the blockchain ‘story’ of a product. This will be achieved by what it calls its ‘Heimdall Protocol’. Transaction entries...
read article
Intro to SOMA video
A high-level, one-minute summary: "Ecommerce reshaped the global economy. But, it's riddled with flaws, drawbacks...even dangers. Counterfeiting robs brands and manufacturers of billions, steals value...
watch video
SOMA values & principles
Environmental stewardship. Transparency in trade. Meritocracy with diversity. Read more about SOMA's core values and what drives us to create the world's most forward-thinking online marketplace and...
read more
Finland funds SOMA
Business Finland, a division of the Finnish Ministry of Employment and the Economy, granted SOMA Round 1 funding in their tech incubator program, with eligibility for additional rounds pending SOMA's meeting...
read announcement
Intro to SOMA article
SOMA community member and ardent supporter Garrett Blakeslee wrote this terrific primer for you to familiarize yourself with SOMA's basic value proposition, specifically with regard to fighting counterfeiting...
read article

Subscribe to our newsletter

We will send you updates and news.