ÁIGI from Norway. Now with SOMA.

Our first Norwegian partner

ÁIGI brings a sleek, understated design to SOMA's marketplace.

Style and value

ÁIGI offers their watches at an affordable pricepoint, making them available to the masses. At the same time, you get a lot of watch for your money. “Our purpose is to make cool and stylish minimalist watches with high quality,” per their website.

ÁIGI website

Time: the most valuable resource

The name ÁIGI comes from a Sámi word for time. (The Sámi are an indigenous people whose ancestral homeland stretches across much of Scandinavia, including Norway.) The ÁIGI slogan, “Your time is now,” reminds wearers of its watches to live in the present and make the best of their limited moments.

About ÁIGI designs

ÁIGI’s “Polar Collection” features two designs.

The first, Northern Lights, or “Nordlys” in Norwegian, features a subtle luminescence evoking its namesake phenomenon. “If you move the watch dial on our nordlys watch towards a light source, you might be able to see a nordlys dance across the watch.” Very cool.

The second design, Polar Night, or “Mørketid,” features “some rosegold” in the black dial to symbolize hope for the dawn during the darkest time of year.

A nice addition to our marketplace

ÁIGI helps SOMA fulfill our goal of offering the world’s best selection of wristwatch brands across all pricepoints and from around the world. We’re proud to feature ÁIGI watches on our blockchain-based marketplace! To feature your watches, contact partners@soma.co

Getting on the SOMA platform

If you’re a watch manufacturer or retailer, contact partners@soma.co to get on our pilot launch and be an early adopter.

If you’re an individual lover of quality watches, sign up here to be notified the minute we’re accepting registrations!

User waiting list: https://goo.gl/forms/xpFstBEEA4QBGrF73.


About SOMA

On legacy ecommerce platforms, anonymous usernames and depersonalized storefronts strip trade interactions of an important social element. Additionally, buyers lack a definitive way to ensure the authenticity of items. Enter SOMA. Our Heimdall Protocol stops forgeries and counterfeiting by validating ownership and provenance history on the blockchain. Social media elements bring personalization and interaction to trade, and allow users to monetize social influence, while a rewards system incentivizes beneficial collaboration. SOMA is a free-market ecosystem—free of market manipulation, price-fixing, gouging, and bloat.

SOMA links


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