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SOMA welcomes Advisor Watches

Style from Singapore

SOMA is excited to welcome Singaporean wristwatch company Advisor Watches to our up-and-coming blockchain-based horology marketplace! Singapore boasts a thriving horological community and numerous unique microbrands, and Advisor is one of them. Their watches offer quality, style, and flair at a reasonable pricepoint.

view Advisor website

About Advisor Watches

“Advisor Watch Company is a young independent watch microbrand from Singapore. Our watch concept and inspiration are derived from I (Iconic design) + M (Modern style). Watches we produce every year are in limited pieces to ensure exclusivity for our customers. We take pride in the quality and uniqueness of the watches we produce.”

—Andy Siow, founder of Advisor Watches

Why Advisor is signing on

“Advisor is a forward-looking brand which are open to new concepts and ideas. We are very excited to participate in SOMA’s blockchain-based horology marketplace.”
—Andy Siow, founder of Advisor Watches

Getting on the SOMA platform

If you’re a watch manufacturer or retailer, contact to get on our pilot launch and be an early adopter.

If you’re an individual lover of quality watches, sign up here to be notified the minute we’re accepting registrations!

User waiting list:


About SOMA

On legacy ecommerce platforms, anonymous usernames and depersonalized storefronts strip trade interactions of an important social element. Additionally, buyers lack a definitive way to ensure the authenticity of items. Enter SOMA. Our Heimdall Protocol stops forgeries and counterfeiting by validating ownership and provenance history on the blockchain. Social media elements bring personalization and interaction to trade, and allow users to monetize social influence, while a rewards system incentivizes beneficial collaboration. SOMA is a free-market ecosystem—free of market manipulation, price-fixing, gouging, and bloat.

SOMA links