“Ralph Christian is excited to join SOMA. We believe that this pioneering marketplace will allow greater opportunity for customers to share their horological passions with one another, whilst also providing greater security over the provenance of their timepieces. It will also provide us, as a brand, significant opportunity to interact with our customers in both an authentic and direct manner.”
“Established in 2004, Ralph Christian has always been about bringing the best in design straight to your wrist. Using painstakingly-sourced materials finished to exacting standards, we have developed a range of watches that provide a purposeful, visual statement. We can provide these beautiful pieces for astonishingly low prices because we don’t sell through department stores or chains; we sell direct to you. No store mark ups, no fuss; just great watches.”
When our platform goes live in April 2019, it will feature a variety of quality watches, tracked and verified on the blockchain. Watchmakers, collectors, and retailers of luxury watches can contact us for participation details...
A high-level, one-minute summary: "Ecommerce reshaped the global economy. But, it's riddled with flaws, drawbacks...even dangers. Counterfeiting robs brands and manufacturers of billions, steals value...
New partnerships. Commentary. Other SOMA developments (funding from the Finnish Government, pitching SOMA to IKEA, etc). Key resources. High-profile media appearances. It's all here in the 'SOMA key news & info' page.
Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
They also need a place to buy and sell and discover watches
Existing ecommerce sites lack a ‘show-off’ feature
Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC.