The Spectre of quality rears its head

Spectre Time joins SOMA launch

Based in Singapore, Spectre focuses on quality and style, testing each watch before shipping and offering a 2-year warranty.

“There is stiff competition in the Microbrand Wristwatch Industry. I want to share what I create with others and I am proud to be on this journey.”

–Gulshan, Spectre founder

About Spectre

Growing SOMA's microbrand offerings

Spectre is a valuable addition to SOMA’s portfolio of quality microbrands. We’ll continue to expand the diversity of our horological offering before, during, and after SOMA’s April launch. We’ll also be offering some exciting giveaways and holding contests leading up to our go-live. Follow our social media channels, especially Instagram, to participate!

About SOMA's launch

Getting on the SOMA platform

If you’re a watch manufacturer or retailer, contact partners@soma.co to get on our pilot launch and be an early adopter.

If you’re an individual lover of quality watches, sign up here to be notified the minute we’re accepting registrations!

User waiting list: https://goo.gl/forms/xpFstBEEA4QBGrF73.

 

SOMA’s raison d’être

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC.
  • The IIC can be shared, liked, commented on, bought, sold, and even resold.
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine.
  • Merchants (watch brands) pay nothing to participate.

SOMA links

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