Beacon Watches joins SOMA's marketplace

SOMA welcomes Beacon Watches

Beacon Watches is “an enthusiastic young watch microbrand based in Hong Kong,” according to Johnson Cheung, co-founder. The brand is also the latest addition to SOMA’s portfolio of participating microbrands for the launch of our upcoming social marketplace. Beacon strives to “create a connection between horology, motivation and desire.” After all, everyone “needs constant motivation and inspiration to stay focused on goals,” right? So, “when you are looking for some motivational kick in the shape of a high quality limited-edition timepiece,” don’t hesitate to hit Beacon up!

Beacon Watches website

The meaning of the 'Beacon'

“The symbol Beacon reminds the bearer of our watches that all hurdles will be conquered by never losing sight of the envisioned goal, and with persistence and determination, they will arrive at their destination. When we established Beacon Watches together as a team, the same motivational essence is required to bond us together, and we wish to pass this same inspiration to you. We highly anticipate everyone to enjoy the timepieces we crafted at Beacon, whilst being inspired by the motivational spirit we instilled in each and every one of our creations.”

More on Beacon's brand identity

The Pathfinder automatic watch

“The Pathfinder Series automatic watches are powered by the Japanese Seiko-sourced Miyota Automatic 82S7 movement. Signature features include the sleek onion-shaped knob, and crisp front visibility afforded by double-domed sapphire crystal with anti-reflective coating.

On the Pathfinder, you may appreciate the “open window” appearance for aesthetic purposes, but there is actually more to it. The “beating” motion from the exposed balance wheel motivates self-development. Each passing tick of this watch brings you to the awareness that time waits for nobody, urging you to take immediate actions towards achieving your goals and turning your dreams into reality.”

More about the Pathfinder

About participating in the SOMA marketplace

“The vision of Beacon is to extend the motivational spirit of horology. Beacon is thrilled to participate in the blockchain-based horology marketplace offered by SOMA. We highly anticipate the collaboration between Beacon and SOMA”

—Johnson Cheung, Co-founder of Beacon Watches

About SOMA horology launch

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC.
  • The IIC can be shared, liked, commented on, bought, sold, and even resold.
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine.
  • Merchants (watch brands) pay nothing to participate.

SOMA links


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