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Pedral on SOMA marketplace

Pedral Watches, the "entry-level luxury" microbrand

Pedral is an “entry-level luxury brand,” according to founder and designer Kevin Pedral, though it doesn’t compromise on quality. Kevin says he designs his watches to “last for generations to come.”

Pedral Watches “was born from our our quest to obtain a wristwatch the not only assures premium design and quality, but also be an extension of the watch wearer.”

Pedral’s first series, Okapi, “projects through its bold outlook to challenge the conventional shape of most timepieces, regardless of price bracket or tier. The design is sleek, eye-catching and stylish, a gender-neutral piece that is comfortable on the wrist.” The series includes Okapi Quartz, powered by a Swiss-made Ronda 1069 movement, and Okapi Automatic, powered by the Miyota 8245 from Japan.

Pedral website

Pedral on SOMA marketplace

“As we look to grow and connect with new people around the world, Pedral sees SOMA as the future marketplace that offers a secure and reliable platform for watch lovers to explore beautiful timepieces,” says Kevin Pedral.

We at SOMA, in turn, think Pedral watches is a terrific addition to the portfolio of quality microbrands participating in our marketplace launch in April 2019!

SOMA homepage

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

SOMA links

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