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Mint Evolutive & SOMA

Vintage-inspired, customizable watches

SOMA’s thrilled to welcome Mint Evolutive to our upcoming social marketplace! Mint Evolutive has three exquisitely-crafted models available, each powered by automatic Seiko movements, carry a 316L stainless steel, case, are 200 meters water
resistant, and have sapphire crystal with
anti-reflective coating.

Mint Evolutive website

The Defender watch

“An ode to vintage military with its superb honeycomb background texture, combined with the “Cali dial” design inspiration. The Defender seduces you with its strong aesthetic and expert craftsmanship, whether you are seeking increased legibility or simply want to make a statement.”

 

The Divemaster watch

“Design without compromise, the Divemaster appeals to the classic gentleman who lives for extreme sports. Inspired by several iconic dive watches, this high performance timepiece, thanks to its stylish versatility and durability, will take you from work to play.”

The Intelligencer watch

“Guiltless luxury, the Intelligencer gives greater attention to the gentleman who desire simplicity and elegance in his timepiece, and just as perfect as his bespoke navy suit. The sunray finish of the dial gives the watch a stunning reflection.”

Mint Evolutive & watch modding

Modifying watches (“modding”) is a big pastime for a large subsection of horology geeks. Mint Evolutive caters to modders from the start by selling customization kits that allow owners to select from 9 different configurations.

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

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