We’re thrilled to welcome Lesablier to our portfolio of brand partners for the launch of our horological social marketplace! Based in Washington, D.C., Lesablier (French for ‘the hourglass’) brings a high level of design and quality to their timepieces. Sapphire domed glass, Swiss movements, 5 atm water resistance; these are some serious watches for their very reasonable pricepoint!
New partnerships. Commentary. Other SOMA developments (funding from the Finnish Government, pitching SOMA to IKEA, etc). Key resources. High-profile media appearances. It's all here in the 'SOMA key news & info' page.
"SOMA is, among other things, a storytelling architecture." SOMA's interactive item card (IIC) captures and stores product history, allowing stories to emerge. Why is this important? Because stories can increase the value...
SOMA's revolutionary resale function will allow brands to quickly scale up a remote, hands-off sales force. Resale commissions are executed on the blockchain, meaning that the original seller has no additional...
Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
They also need a place to buy and sell and discover watches
Existing ecommerce sites lack a ‘show-off’ feature
Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC