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Swedish microbrand Lagom joins SOMA

SOMA welcomes Lagom to our upcoming marketplace launch

Lagom (Swedish for ‘just the right amount’) celebrates minimalism ‘perfectly defined by the natural beauty of simplicity,’ according to founder Daniel Hansson. A native of Stockholm, Hansson has lived 10 years in Hong Kong, which he considers his second home. Lagom’s aesthetic synthesizes his feeling of both places: ‘the moderation and coldness of Hong Kong and the quaintness of Stockholm.’

Lagom website

Lagom specs, SOMA plans

Each Lagom watch has a stainless steel case with ‘handcrafted acetate pattern.’ Swiss Ronda quartz movement with 3-year battery. Removable springbar for easy strap change. Speaking of straps, Lagom’s are made of soft Italian cow leather. All around, a good watch for it’s pricepoint.

SOMA goes live in late April. Our social marketplace is 1 part social media platform for sharing our love of watches, 1 part ecommerce for safe and instant transactions, and 1 part authentication & tracking protocol. (This latter gets technical, but basically it means we create a digital identity for each watch that stores ownership history, documents and media about the watch, and proofs of its provenance/originality).

More on the horology marketplace

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

SOMA links