Louis Chevrolet: budget-friendly Swiss watches with flair
SOMA is excited to welcome Swiss microbrand Louis Chevrolet to the launch of our social marketplace, coming in April.
The brand pays tribute to the legendary man of the same name. Louis Chevrolet was the son of a Swiss watchmaker who became an auto mechanic, racecar driver, and co-founder of the Big 3 American auto company that bears his name. Accordingly, Louis Chevrolet watches have an automobile aesthetic, particularly in their dials suggestive of dashboard gauges.