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Armand Nicolet joins SOMA

The son of a watchmaker

Armand Nicolet, the son of a watchmaker, set up his own Atelier d’Horlogerie in 1875. Since its foundation, Armand Nicolet has produced Swiss made luxury watches manufactured in Tramelan, a mountain village in the Bernese Jura.

SOMA is proud to welcome Armand Nicolet to our upcoming social marketplace launch!

Armand Nicolet Official website

Introducing The JS9

Built with precision, this beautiful watch has a turning blue ceramic bezel with a stainless steel 316L bracelet.

  • Mechanical automatic movement with date functions.
  • Dial with luminous indexes and hands.
  • Case with antiglare treated sapphire crystal.
  • Turning blue ceramic bezel.
  • Screwed back.
Armand Nicolet Collection

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

SOMA links