Armand Nicolet, the son of a watchmaker, set up his own Atelier d’Horlogerie in 1875. Since its foundation, Armand Nicolet has produced Swiss made luxury watches manufactured in Tramelan, a mountain village in the Bernese Jura.
SOMA's revolutionary resale function will allow brands to quickly scale up a remote, hands-off sales force. Resale commissions are executed on the blockchain, meaning that the original seller has no additional...
A high-level, one-minute summary: "Ecommerce reshaped the global economy. But, it's riddled with flaws, drawbacks...even dangers. Counterfeiting robs brands and manufacturers of billions, steals value...
When our platform goes live in April 2019, it will feature a variety of quality watches, tracked and verified on the blockchain. Watchmakers, collectors, and retailers of luxury watches can contact us for participation details...
Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
They also need a place to buy and sell and discover watches
Existing ecommerce sites lack a ‘show-off’ feature
Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC