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Valhalla of Norway & SOMA

Paradise awaits those who seek Valhalla!

Named for the paradise of Norse mythology (not to mention the company’s address on Valhallsgate, Fredrikstad, Norway), Valhalla of Norway joins SOMA’s upcoming social marketplace for watches.

Established in 2013 by Roy Klokk after 16 years in the watch business, Valhalla of Norway is a respected name in the microbrand world.

Valhalla of Norway Official website

Bang for the buck

Valhalla of Norway some quality into their watches for the pricepoint at which they offer them. Depending on the particular model, most have stainless steel construction, screw-down casebacks, sapphire glass, Miyota automatic movements, antireflective coating, genuine leather bands, etc. The Fjord 2, which just finished a successful Kickstarter campaign, is water resistant to 50 atm; others to 5 atm.

Valhalla of Norway product catalogue

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

‘Cohort 1’ launching soon. Registration opens April 25 for 100 lucky watch fanatics who are members of the ‘Quality Microbrands’ Facebook group.

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