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Aevum & SOMA

Timepieces for petrolheads!

SOMA is proud to announce Aevum Timepieces joining our upcoming social marketplace for watches!

Aevum’s founder, Bryan Farquharson, is an automobile mechanic and watch enthusiast. He created Aevum to synthesize both passions. “Aevum strives to bring automotive enthusiast styling cues to its timepieces in an affordable way that doesn’t skimp on quality or exclusivity,” he says.

Aevum Timepieces Official website

A few surprises for the initiated

“Built with the intention to showcase automotive passion in a way that was inclusive of all petrolheads, the Advance carries a number of ‘Easter eggs’ about its theme, ignition timing. When seen by those who know what to look for, we at Aevum expect you to get a nod when other car enthusiasts take a peek at your watch.”

Meet the Advance by Aevum

“When looking for a well rounded watch that fits your automotive enthusiast lifestyle no matter what you drive, the Advance automatic is for you.”


– 42 x 48 x 11.5 mm stainless steel with ion plating for added scratch resistance.  The Advance also has multiple finishes to enjoy from horizontal and vertical brushing on the case body as well as radial brushing and a polished lip on the bezel.


– Available in four colour options, the Advance sandwich dials range from a classic look in black or white to a vibrant light blue.


– 20 ATM / 200 Meter water resistance with a multi-gasket screw down crown.


– Swiss Superluminova white in the day, blue at night BGW9 lume is applied to the hour/minute hands, hour markers and the timing triangle on the bezel of the Advance.


– Standard screw-down simplicity with an exhibition window to view the movement and laser engraved rotor.


– 100% handmade in-house at Aevum, Canada.


– Unique silicone strap that tapers from 22 mm to 20 mm at the buckle.


– The Advance is covered by Aevum’s 2 year manufacturer defect warranty and comes with a real carbon fiber warranty card.

Visit it

A beneficial partnership

“SOMA took the lead in creating a visionary marketplace and we’re excited to be along for the ride.”
– Bryan Farquharson, Founder, Aevum Timepieces.

About SOMA's marketplace

The raison d'être of SOMA's horology marketplace

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate

SOMA’s Cohort 1 consists of 100 lucky watch fanatics who will have free run of the markeplace after our April launch. They will test the functionality and have access to deals beyond their wildest dreams. Details announced first in the SOMA Facebook group. Be there…or be behind.

About Cohort 1

SOMA Facebook group


SOMA links