20-year-old newborn - ErrediBi is back in the game
SOMA is proud to welcome ErrediBi to our upcoming social marketplace launch! SOMA is a global social marketplace for watch lovers, sellers and enthusiasts.
ErrediBi is an independent manufacturer of watches based in Brianza, Italy. The original project dates back more than twenty years – established then by designer Franco Viganò who patented an invention for a double-cased watch derived from industrial components.
Since 2017, together with the partner Guido Virginio Villa, the project has been dusted off, greatly refined in terms of quality and finally offered to the public – ErrediBi watches are finally back in the market!
ErrediBi watches generally come as unique and non-repeatable specimens, beyond small limited series. In detail they are customizable:
the size of the case, in variant M24 (36 x 50 mm) or M27 (41 x 53 mm)
the case material, which can also be produced thanks to its particular nature (9 pieces, mechanically applied lugs) in different matched materials (lugs and bezel in one material and body in another for example). The materials currently machinable are: aluminum bronze – grade 5 titanium – ergal 7075 – titanium damascus – precious metals.
the surface finish of the various parts, obviously also in different portions (polished, satin, pelleted, tumbled, etc.).
the dial designed and produced in a one/one piece according to the tastes and needs of the customer.
ad hoc personalized spheres and indices.
laser engraving of symbols, drawings and phrases ad hoc on the back of the case.
customized straps, stitching and buckles customized in leather type and working with tannery skins availability.
dedicated and personalized theme packaging.
A special project for SOMA
Cohort 1, SOMA’s limited launch, precedes our public launch and will offer exclusives and discounts to 100 participants. One such exclusive is a limited edition variation on ErridiBi’s M24 watch. This exclusive series will feature an aeronautical Alu-bronze C63000 body with dimensions of 36×50 mm, crown excluded. Handmade RdB dial, ambidextrous, gold indices, Soma logo at 6, gold dauphine hands. Engraved titanium 5th grade back case with Soma logo; handmade strap, to be agreed. Dedicated magnetic box set, with unique orange colour, including warranty metal card and RdB handmade M24 hex nut key ring.
New partnerships. Commentary. Other SOMA developments (funding from the Finnish Government, pitching SOMA to IKEA, etc). Key resources. High-profile media appearances. It's all here in the 'SOMA key news & info' page.
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Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
They also need a place to buy and sell and discover watches
Existing ecommerce sites lack a ‘show-off’ feature
Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
Merchants (watch brands) pay nothing to participate
SOMA’s Cohort 1 consists of 100 lucky watch fanatics who will have free run of the markeplace after our launch. They will test the functionality and have access to deals beyond their wildest dreams. Details announced first in the SOMA Facebook group. Be there…or be behind.