"It's becoming increasingly important for small watch manufacturers like Viribus Unitis to use professional distribution channels. SOMA offers a direct-to-consumer platform that empowers a small watch brand to reach customers. This is why I decided to join the SOMA family." —Thomas Hiden, founder, Viribus Unitis
Social marketplace offerings increase with the addition of these three diverse brands
SOMA is proud to bring Viribus Unitis, Octopus Watches, and Orient Watches on board our upcoming social marketplace. Let’s have a look at each brand in turn.
But first, how cool is this promo video from Octopus? It’s one of those rare advertisements you want to watch all the way through.
Introducing Octopus Watches
We’re glad to have Octopus watches on our social marketplace; these are some attractive, rugged dive watches with Swiss automatic movements. And, as you’ve seen from the video, their advertising is stellar.
Austrian microbrand Viribus Unitis builds solid watches. The brand’s “airborne” series of pilot watches contain Miyota 9015 movements, while their “land-bound” series feature Swiss-made Sellita movements.
Founder Thomas Hiden wanted to build a microbrand with a distinctive, aesthetic—no homages here. “The watches should be recognizable at first glance,” he says. “In the design stage I approach the subject rather unconventionally and combine, for example, divers watches with inspired by aircraft designs.”
Viribus Unitis watches feature 2-part (even 3-part in some editions) dials in sandwich construction. These allow for the incorporation of diverse
materials such as leather and fabric and “opens up interesting possibilities” for creative and original designs.
Orient offers low-priced automatic watches, yet manages to do so with in-house movements. “We like to emphasize the value proposition we offer,” says Nicholas Lew, marketing manager for Orient USA. “No other brand can offer an in house manufactured movement + spec for the price that we do.” And hey, the watch market is big and there’s a place for every pricepoint. Bravo, Orient.
New partnerships. Commentary. Other SOMA developments (funding from the Finnish Government, pitching SOMA to IKEA, etc). Key resources. High-profile media appearances. It's all here in the 'SOMA key news & info' page.
SOMA’s limited launch will reward early participants with insane microbrand deals and cash incentives. There’s nothing like SOMA. You could call us a social media platform designed around showing and discovering new treasures.
SOMA's revolutionary resale function will allow brands to quickly scale up a remote, hands-off sales force. Resale commissions are executed on the blockchain, meaning that the original seller has no additional...
Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
They also need a place to buy and sell and discover watches
Existing ecommerce sites lack a ‘show-off’ feature
Existing social platforms lack an easy transaction feature (ecommerce). Those that have it (like FB marketplace) don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
SOMA uses blockchain to create a permanent digital record of each watch. This record is called the interactive item card, or IIC
SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
Merchants (watch brands) pay nothing to participate
SOMA’s Cohort 1 consists of 100 lucky watch fanatics who will have free run of the markeplace after our launch. They will test the functionality and have access to deals beyond their wildest dreams. Details announced first in the SOMA Facebook group. Be there…or be behind.