Viribus Unitis, Octopus, Orient

Three watch brands sign on

"It's becoming increasingly important for small watch manufacturers like Viribus Unitis to use professional distribution channels. SOMA offers a direct-to-consumer platform that empowers a small watch brand to reach customers. This is why I decided to join the SOMA family." —Thomas Hiden, founder, Viribus Unitis

Social marketplace offerings increase with the addition of these three diverse brands

SOMA is proud to bring Viribus Unitis, Octopus Watches, and Orient Watches on board our upcoming social marketplace. Let’s have a look at each brand in turn.

But first, how cool is this promo video from Octopus? It’s one of those rare advertisements you want to watch all the way through.


Introducing Octopus Watches

We’re glad to have Octopus watches on our social marketplace; these are some attractive, rugged dive watches with Swiss automatic movements. And, as you’ve seen from the video, their advertising is stellar.

Octopus website

Viribus Unitis watches

Austrian microbrand Viribus Unitis builds solid watches. The brand’s “airborne” series of pilot watches contain Miyota 9015 movements, while their “land-bound” series feature Swiss-made Sellita movements.

Founder Thomas Hiden wanted to build a microbrand with a distinctive, aesthetic—no homages here. “The watches should be recognizable at first glance,” he says. “In the design stage I approach the subject rather unconventionally and combine, for example, divers watches with inspired by aircraft designs.”

Viribus Unitis watches feature 2-part (even 3-part in some editions) dials in sandwich construction. These allow for the incorporation of diverse
materials such as leather and fabric and “opens up interesting possibilities” for creative and original designs.

Viribus Unitis website

Orient watches

Orient offers low-priced automatic watches, yet manages to do so with in-house movements. “We like to emphasize the value proposition we offer,” says Nicholas Lew, marketing manager for Orient USA. “No other brand can offer an in house manufactured movement + spec for the price that we do.” And hey, the watch market is big and there’s a place for every pricepoint. Bravo, Orient.

(Also, stay tuned for some exclusive Orient discounts related to SOMA’s upcoming launch.)

Orient USA website

The raison d'être of SOMA's horology marketplace

SOMA’s Cohort 1 consists of 100 lucky watch fanatics who will have free run of the markeplace after our launch. They will test the functionality and have access to deals beyond their wildest dreams. Details announced first in the SOMA Facebook group. Be there…or be behind.

About Cohort 1

SOMA Facebook group

SOMA links


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