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Bausele joins SOMA's roster of luxury brands

Bausele luxury watches

Short for Beyond Australian Elements, Aussie brand Bausele crafts unique, exquisite timepieces. And now, Bausele watches will be on SOMA's marketplace!

Christophe Hoppe, Bausele founder, on the partnership

“Blockchain brings solutions to some of online commerce’s biggest challenges, especially in the luxury watch industry. SOMA are way ahead of the curve in their comprehensive vision and practical business model. We’re looking forward to their launch and to having our watches authenticated and distributed on their marketplace.”

view Bausele website

Bausele's story

Founder Christophe Hoppe has extensive experience in the Swiss watch industry, having worked in Geneva for a decade. After relocating to Australia, he created the country’s first luxury watch brand; Bausele marries Swiss components with “colours and design…inspired by the uniquely Australian terrain.” (company website)

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A brilliant addition to SOMA's microbrand portfolio

Bausele is one of those rare brands that combines regional flavor, high-end engineering, affordable pricepoint, and global appeal. The company’s tagline, “Swiss precision meets Australian strength,” is apropos. Bausele luxury watch on wrist

From the minimalist Noosa to the rugged Terra Australis to the classic Oceanmoon II, Bausele watches hold their own among the finest.

Inside Hook on Bausele

“Unlikely collaborations that totally work: Chicken and waffles. Tyrion Lannister and the Mother of Dragons. And now: Australia and Switzerland.

Visionaries from the two rather disparate countries have come together to craft Bausele, a luxury line of watches that are bold, decidedly built for ocean adventures and — unlike the lands from whence they come — rather affordable.”

read Inside Hook article

Bausele in the USA

Bausele officially entered the US markets in 2016 with its ‘Bausele USA’ launch in LA featuring Dominic Purcell, Bausele ambassador, native Australian, and well-known television star.

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The SOMA pilot program

Beginning Q1 2019, SOMA will become THE destination for watch companies to sell their timepieces, and for consumers to purchase, share, and connect around a common horological passion. The social media aspect will allow members to visually flaunt, like, comment, and reshare one another’s watches, and also to build a following.

Getting on the SOMA platform

If you’re a watch manufacturer or retailer, contact If you’re an individual lover of quality watches, sign up here to be notified the minute we’re accepting registrations!

User waiting list:


About SOMA

On legacy ecommerce platforms, anonymous usernames and depersonalized storefronts strip trade interactions of an important social element. Additionally, buyers lack a definitive way to ensure the authenticity of items. Enter SOMA. Our Heimdall Protocol stops forgeries and counterfeiting by validating ownership and provenance history on the blockchain. Social media elements bring personalization and interaction to trade, and allow users to monetize social influence, while a rewards system incentivizes beneficial collaboration. SOMA is a free-market ecosystem — free of market manipulation, price-fixing, gouging, and bloat.

SOMA links