Bausele is one of those rare brands that combines regional flavor, high-end engineering, affordable pricepoint, and global appeal. The company’s tagline, “Swiss precision meets Australian strength,” is apropos.
Beginning Q1 2019, SOMA will become THE destination for watch companies to sell their timepieces, and for consumers to purchase, share, and connect around a common horological passion. The social media aspect will allow members to visually flaunt, like, comment, and reshare one another’s watches, and also to build a following.
On legacy ecommerce platforms, anonymous usernames and depersonalized storefronts strip trade interactions of an important social element. Additionally, buyers lack a definitive way to ensure the authenticity of items. Enter SOMA. Our Heimdall Protocol stops forgeries and counterfeiting by validating ownership and provenance history on the blockchain. Social media elements bring personalization and interaction to trade, and allow users to monetize social influence, while a rewards system incentivizes beneficial collaboration. SOMA is a free-market ecosystem — free of market manipulation, price-fixing, gouging, and bloat.