It’s time - be one of the first 100 who gets exclusive early access to SOMA

The place to be if you love watches

SOMA’s raison d’être

  • Watch lovers (brands and buyers and collectors, etc) love to share and show off their watches
  • They also need a place to buy and sell and discover watches
  • Existing ecommerce sites lack a ‘show-off’ feature
  • Existing social platforms lack a easy transaction feature (ecommerce); those that offer transactionality don’t have it well-integrated into the social offering, but rather tacked-on like an afterthought
  • SOMA has put a lot of design effort into creating a platform beautifully balanced between the social (sharing and showing off) and the transactional (buying and selling)
  • SOMA uses blockchain to create a permanent digital record of each watch; this record is called the interactive item card, or IIC
  • The IIC can be shared, liked, commented on, bought, sold, and even resold 
  • SOMA will build ‘proofs’ into the IIC so that watch owners down the chain of ownership can validate that their watch is genuine
  • Merchants (watch brands) pay nothing to participate; neither do individual buyers & sellers of watches
  • Transaction fees are negligible and SOMA does not make any profit on transactions

Besson of Mint Evolutive Watches

SOMA's Cohort 1 launch: an unprecedented opportunity

SOMA is doing an exclusive launch limited to 100 watch lovers, which we’re calling ‘Cohort 1.’ We have many well-known brands offering exclusive discounts, exclusive edition timepieces (e.g. an exclusive collaboration with Olivier Mory, whose watch is featured here), and other goodies not found anywhere else. These 100 folks will test the platform, submit feedback, and enjoy the horological wonders to be had! Details will first be announced in the SOMA Facebook group.

Join Facebook group

SOMA's revolutionary model

At SOMA, we believe that social media and ecommerce belong together. Not one tacked onto the other as an afterthought, but fundamentally integrated. Nowhere is this marriage more needed than in the world of online wristwatch retail. So we built a social marketplace. Pushing the envelope even further, we built a provenance authentication protocol that fights counterfeits using blockchain-based proofs.

Watches: a social possession

Watch lovers have an insatiable need to show off their timepieces. Think about it: we don’t NEED to wear a watch, given the ubiquity of time displays across our innumerable electronic devices. Owning a watch, then, satisfies a different urge. We wear a timepiece on our wrist for one or more of three reasons: (1) we have a passion for the throw-back nature of watches and their mechanical precision & purity; (2) we wear a watch as a fashion accessory; and (3) we wear a watch as a status symbol. Usually, it’s a combination of two or more of these motivations. All three impulses have a social, visual aspect at their core.

The integration of social connectivity

If you love watches, collect watches, or sell watches, you’re probably active on Instagram, Pinterest, or Facebook. These visually-oriented platforms satisfy the above-mentioned horological urges, but fail in providing a seamless ecommerce experience. SOMA scratches the visual/social itch while allowing instantaneous transactions, recorded immutably on the blockchain.

SOMA's reselling feature

Extending social interactivity even further, SOMA members can act as ‘affiliate marketers’ for one another for commission. A seller can opt to enable the ‘reselling’ feature, after which another person can resell the item for a commission. Individual sellers can avail themselves of reselling if they choose; brands, however, can leverage its power to exponentially increase their distribution network…with virtually no additional administrative effort. Blockchain-based ‘smart contracts’ execute the payout of commission when a buyer purchases a product on SOMA.

more about reselling

Fighting fakes with blockchain-based proofs

The Federation of the Swiss Watch Industry estimates that counterfeiters flood the watch market with more than 40 million fakes each year. Secondhand buyers navigate a minefield when trying to purchase a high-end watch. SOMA fights fakes with blockchain-based proofs, including photographic, video, and documentation-based evidence, timestamped and organized chronologically in an immutable structure.

Read more about the problem

Why you want to join the SOMA community

It’s the power of two-sided network effects: SOMA is collecting the most interesting brands across all pricepoints & styles. Divers. Pilots. Classic. Avant garde. Mimimalist. Maximalist. Sleek. Rugged. Microbrands. Independent watchmakers. Swiss. American. British. Scandinavian. Customers want to be where the most and best watches are. As more members join, more brands will want to participate for access to that customer. Which brings more customers, and…you get the idea. This virtuous cycle is just getting revved up.

Come to the Facebook group!